I'm Daniel.

Or Dan. Either is fine, really.

I'm a Content Strategist, Copywriter, and UX Designer. I’m the Digital Content Strategist at Barclays US, with experience in website design, social media, digital commerce, email marketing, accessibility, and building scalable content practices from the ground up.

Featured Projects

  • Screenshot of the Barclays US mobile banking app homepage with an invitation to scan a QR code to get started.

    Drive to Mobile Campaign

    Digital Content Strategy and UX Writing Project to drive users to download the Barclays US App.

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  • Image from the App Store

    The Barclays US App

    Continually optimizing the experience of the Barclays US App through improvements to UX copy and content strategy.

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  • Mobile app screen showing a drinks after work scheduling interface with a list of people, a location, and rain check options for rescheduling.

    NoPresh

    Turned a joke into a fully formed app concept.

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  • Screenshot of a webpage promoting blockchain solutions, featuring a bold headline 'FORGE AHEAD WITH BLOCKCHAIN', a paragraph explaining blockchain benefits, a call-to-action button 'Schedule a Consultation', and a section titled 'YOU NEED' with icons representing security, connectivity, and user solutions.

    Nvlope Website Overhaul

    A complete UX rewrite, redesign, and branding overhaul for a technology consultant.

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  • Fusco's Italian ice stand with a red awning, American flag, and a green lower wall, featuring a sign that reads 'Fusco's Original Italian Ice' and a promotional poster.

    Fusco's Water Ice

    Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business. Worked closely with a talented UX  Designer to ensure the perfect balance of messaging and visuals. 

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  • Robot arms

    BotX Email Campaign

    Email marketing campaign for product launch. Developed a value proposition and a narrative to drive sales.

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I’m a writer. I’ve spent my life developing a unique, natural writing style, and my career finding new ways to put it to use. I’ve written across web copy, UX content, career services, social media, marketing, technical documentation, and creative content, all while maintaining distinctive prose that connects to the reader's internal voice.

I’m also a certified UX Designer. I’ve developed a talent for quickly creating intuitive, detailed wireframes and fully realized, fleshed-out user personas. I apply a decade of experience and study in written prose to conduct intensive critiques and effectively articulate my vision and as a designer.

I have a specialty for building content processes and best practices from the ground up. I’ve built copywriting practices for three companies, including the entire UX writing process for Barclays. They’re scalable, efficient, and reliable.