Drive to Mobile Campaign
Digital Content Strategy and UX Writing project to drive users to download the Barclays US App.
Nvlope Website Overhaul
A complete UX redesign, copy rewrite, and branding overhaul for a technology consultant. This is the first project where I've been able to put my unique mix of design and copywriting experience into practice, and I'm extremely pleased with the results.
Fusco's Water Ice
Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business. Worked closely with a talented UX Designer to ensure the perfect balance of messaging and visuals.
UX Certification Projects
Several UX Design projects completed as part of my certification as a UX Designer.
Remodeling Blog: Mixed Metal
An SEO-optimized blog researched and written for a home remodeling company. This is one of my first official copywriting projects and its where I developed an affinity for writing about interior design and construction. This involved keyword optimization and independent subject matter research.
Water Pooling on Your Roof: What It Means, and What to Do
An SEO optimized blog post written for a home maintenance and renovation company. Designed to drive traffic and build out a consistent, comforting voice for the company. I wrote these on a weekly basis for several months and was responsible for finding my own topics and conducting all research.
Preparing your HVAC System for Winter
A two part blog post written for Vaughan HVAC and Plumbing.
Six Step Career Changer Guide
Blog post written for ResumeToIntervews. A more formal blog tailored to shifting company goals, designed to drive engagement on LinkedIn.
The Jeff Pandemic
Wanna see something cool? I wrote a scifi audio drama about a virus that rewrites people's memories. This is the pilot, and we're currently in production on a full series.
It’s Hard Out There for an English Major: Job Hunting with a Liberal Arts Degree
Blog post written for ResumeToInterviews website.
Pattern Is Movement Review
A best of the month album review published in the Philadelphia branch of the Deli.com, a prominent music publication. Someone once said "writing about music is like trying to dance about architecture". I think I learned to dance pretty well.
Psychic Teens Promotion
Preview for a local performance of the band Psychic Teens written for the Philadelphia branch of TheDeli.com.
Curly Fries and Loss
Story written for and published by Hyphen, Temple University’s literary magazine. This is some of my earliest creative writing. It's fun, lighthearted, and a little ridiculous.
Weather App Design
Weather App I designed for my UX Design Certification. Includes a functional prototype.
Fusco's Water Ice
Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business. Worked closely with a talented UX Designer to ensure the perfect balance of messaging and visuals.
BotX Email Campaign
Email campaign announcing the launch of a new line of automated welding machines for existing Airgas clients.
Social Media Post: Shower Door Manufacturer
A daily social media post written for a shower door manufacturer. The goal was to drive consistent engagement and help readers envision the company's products within a greater home décor.
