Fusco's Water Ice

Final Website: https://www.fuscoswaterice.com/

Copywriting: https://docs.google.com/document/d/1j2cSW0CC7401JUBTyIaheMIePGl4TZmA1rgglDvYdxA/edit?usp=sharing

Brand guidelines: https://docs.google.com/document/d/1TyTHfVmxWtNBrESRsOQqbjwiOU1UEaA71dWEvOwovvg/edit?usp=sharing

Discovery: https://docs.google.com/document/d/1vtQSPk5bmkXaGHFB-Lv-Lg66VVKhFG912YupDIZ0YG4/edit?usp=sharing

Developed an overarching content strategy and wrote copy for the launch of a new website for a local water ice business. Worked closely with a talented UX  Designer to ensure the perfect balance of messaging and visuals. 

The Client: Fusco's water ice is a proud family-owned business that's been operating in Wilmington for generations. As they've started expanding to new branches, they've needed a revitalized website to represent them, along with an updated, more coherent brand. 

The Work: I was brought on to provide copywriting and digital content strategy for the creation of the new website, along with creating a broader strategy for their marketing efforts. First, I conducted discovery through a series of in-depth interviews with the owner, finding that Fusco's has a deep passion behind it. They take pride in their work, so my real goal would be to capture and represent that.  Next, I conducted competitive research into the greater landscape of the market, assessing the relative strengths of our product. Finally, a deep dive into Fusco's storied history provided several resources for us to use in the writing process. 

The Strategy: After a careful assessment, we decided to take a bold, aggressive stance. Fusco's has a better product than the major competitors, we know it, and we're not afraid to mince words about it.