UX Certification Projects

Various UX Design Projects

Several UX Design projects completed as part of my certification as a UX Designer.

Pet Adoption App

Developed an app that would help connect individuals looking to adopt a pet with shelters. My role was to identify the target audience of this app and craft a sign-up screen that would be welcoming for them. Based on research and an assessment of the app’s functionality, I determined that the ideal audience would be Young, affluent, first-time pet owners. They have the resources to take care of pets but have no idea how to start the process and find adoption intimidating.

Based on this, I designed an app that was gentle, easy, and breezy. The goal was to make the idea of adopting a pet as simple and casual as possible.

I tailored the experience to the fundamental anxieties and excitements of buying a pet; this project helped me get a sense of the emotional undercurrents that motivate people during the user journey.

Hiking App

or this project, I had to develop a wireframe of an app that would allow users to find and schedule hikes in their area. My assignment was to design the layout and flow of the app. First, I created personas for two users and mapped out their journeys through the app. I designed a home screen, a screen to find hikes you can join, a screen to create a hike that others can join, two distinct confirmation screens, and a follow-up screen for reviews and sharing.

The biggest challenge was fitting a huge range of functionality to a few select screens. My solution was to create two distinct user journeys – one for booking and another for joining – and allowing our users to switch easily between them.

My big lesson from this was economy of screen space. I had to learn how to carefully budget my space, manage the size of my text and elements, and embrace minimalist page design to fit a large amount of functionality into a single page.

Cooking Blog

After the initial design for my cooking blog was finished, I had to adapt it to further requests. I had two new goals: the first was to use the blog to upsell the companies cooking products, and the next was to appeal to an elderly 60+ audience.

For the first goal, the plan was to segue in with the products for sale naturally and to make them feel like helpful tips. When you click on one of the posts, the right bar pops up listing off the products and ingredients you’ll need to cook the dish. When you click on them, it will take you to the product page.

The next iteration was based around a simple idea: elderly customers will be looking for something casual and fun. I used rounded shapes and a more asymmetrical layout so that they can let their attention relax and drift from point to point. I focused on pictures to make it feel more fun – when they click one, I want it to feel like pulling out a recipe card from a book.

Nonprofit Website

I developed the copy, message, and text layout for Hunger No More, a world hunger nonprofit. I started by developing the central messaging, determined the tone, composed the copy, distributed the content throughout the page, and optimized text hierarchy and font. Through this, I learned how to create a flowing, natural message with an intuitive format.