Nvlope Website Overhaul
A complete UX redesign, copy rewrite, and branding overhaul for a technology consultant. This is the first project where I've been able to put my unique mix of design and copywriting experience into practice, and I'm extremely pleased with the results.
Remodeling Blog: Mixed Metal
An SEO-optimized blog researched and written for a home remodeling company. This is one of my first official copywriting projects and its where I developed an affinity for writing about interior design and construction. This involved keyword optimization and independent subject matter research.
Water Pooling on Your Roof: What It Means, and What to Do
An SEO optimized blog post written for a home maintenance and renovation company. Designed to drive traffic and build out a consistent, comforting voice for the company. I wrote these on a weekly basis for several months and was responsible for finding my own topics and conducting all research.
Preparing your HVAC System for Winter
A two part blog post written for Vaughan HVAC and Plumbing.
Six Step Career Changer Guide
Blog post written for ResumeToIntervews. A more formal blog tailored to shifting company goals, designed to drive engagement on LinkedIn.
It’s Hard Out There for an English Major: Job Hunting with a Liberal Arts Degree
Blog post written for ResumeToInterviews website.
BotX Email Campaign
Email campaign announcing the launch of a new line of automated welding machines for existing Airgas clients.
Social Media Post: Shower Door Manufacturer
A daily social media post written for a shower door manufacturer. The goal was to drive consistent engagement and help readers envision the company's products within a greater home décor.
